Switcher

Invested 2026

Allday Goods is on a mission to stop plastic waste from heading to landfill by turning it into high-quality kitchen tools for everyday home cooks.

Founded 2021

Founding team
Over 17,000 products sold in 2025, over 90% from DTC
More than 23,000 kg of plastic saved from landfill so far
All 7 in-person product drops and 33 online drops sold out in the same day
Limited edition collaborations with Ottolenghi, Paul Smith, Soho House, Maldon Salt, Belazu and Kerrygold

In Allday's words

“Founded by a former chef and inspired by first-hand experience of waste in professional kitchens, Allday Goods began with a simple question: could everyday kitchen tools be better made - and better for the planet? We transform recycled plastics and responsibly sourced materials into bold, functional kitchen essentials. Working with skilled craftspeople and world-class knife makers, we combine thoughtful design with durable materials to create tools that feel great to use and are built to last. Each product reflects our belief that everyday kitchen tools can be both practical and purposeful.”

In FIGR's words

“We’ve followed Allday for years. Drops selling out in seconds and a community that can’t stop talking about the brand – this is what a cult following looks like. Hugo and the team have built something with exceptional foundations of sustainability, craft and a unique design language. Now is the moment to take Allday from cult status to a kitchen staple.”