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Invested 2025

Citizens of Soil brings premium extra virgin olive oil from small-batch, family-farms direct to consumers.

Founded 2021

+142% YoY revenue growth from 2024 to 2025
The Olive Oil Club® is the UK’s leading olive oil subscription
Championing 25+ farmers in 7 countries (50% female-owned and led farms)
Fastest-growing branded olive oil in UK grocery at +71% YoY from 2024 to 2025

In Citizen of Soil's words

“We're turning a commodity into a community through our award-winning extra virgin olive oils that represent the people and places they come from. Curated by an olive oil sommelier, our EVOOs champion female producers who prioritise flavour, nutrition, and sustainability. Sourced directly from regenerative, small-batch farmers, we’re elevating both communities and dinner tables through the Olive Oil Club and a line-up of oils available in retail.”

In FIGR's words

“We are excited to support Sarah, Michael and the team on their journey to redefine the olive oil market. They are genuinely passionate about getting the most sustainably and fairly produced extra virgin olive oils into the hands of consumers, which sets them apart in a sector dominated by mass-produced blends. Plus, the oils taste amazing!”