Solver
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MASAJ provides bespoke modern bodywork and contemporary massages in London, designed to combat the negative effects of city living.

Founded 2018

Invested 2026
Founding team

Milestones

Over 85,000 massages delivered
80% staff retention across therapists, hosts and central team
More than 12,600 five-star reviews
Partnerships and events with Nike, Gymshark, Pfeffer Sal, Wilderness and Bon Charge

In MASAJ's words

“MASAJ exists because great bodywork should be part of everyday life, not a rare treat. We set out to build something that didn't exist in London: a studio where the quality of the massage is the whole point - no spa fluff, no compromises, just exceptional therapists doing what they do best. Since opening our first site we've grown a loyal community of clients who come back week after week because they feel the difference. We're now taking that model and proving it can scale, bringing the same standard of bodywork to more neighbourhoods across the city.”

In FIGR's words

“Over the past decade, we’ve seen hyper-specialist brands transform one beauty and wellness category after another – but the massage industry was a huge gap, until MASAJ. Scarlet and Alice understood that the sector was in deep need of transformation and professionalisation and that’s exactly what they’re doing. When you treat therapists with care, they’re better set up to do their best for guests, building the consistency and trust that means they keep coming back – the foundation for a standout, scalable business.”