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Pimentae crafts premium ready-to-drink tequila cocktails, offering bold flavours for every occasion.

Founded 2021

Invested 2025

Milestones

Over 1 million margaritas sold!
National grocery listings in Waitrose, Sainsbury's, Co-op, Ocado & Tesco Ireland
Grapefruit Margarita voted alcohol Product of the Year at The Grocer New Product Awards (2025)
Activitations at 25+ festivals including Glastonbury, Taste London, Pub in the Park and Henley Regatta

In Pimentae's words

“Pimentae is a bold, experience-led brand redefining ready-to-drink tequila for a new generation. Inspired by the colour, vibrance and energy of Mexican culture, each drink is unapologetically flavourful, wrapped in bespoke artwork, and crafted to turn ordinary moments into celebrations. We’re already making waves with national listings including British Airways, Waitrose, Ocado, Co-op, and Gatwick Airport - with over 1,000 points of sale across the UK.”

In FIGR's words

“Wynter and Alice have created something exceptional - not only through the quality of their cocktails, but also through the lifestyle and community they are cultivating around the brand. Their vision goes beyond beverage innovation; it's about experience, aesthetics and culture.”