Switcher
ⓧ Close Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.

Toss creates bold, crave-worthy dressings and drizzles designed to live in your fridge and show up for every meal.

Founded 2025

Invested 2026

Milestones

Secured listings with Selfridges and Holland & Barrett
Sold over 10,000 bottles in the first 5 months following launch (driven entirely organically)
Built distribution into more than 100 farm shops, delis and independent retailers across the UK

In TOSS's words

“TOSS is a new generation of salad dressings, on a mission to redefine the category by challenging how, when and why dressings are used. Built for how consumers eat today, TOSS is designed to be your everyday squeeze, with six versatile SKUs that flex across multiple meal occasions - from dipping and dunking to marinating, drizzling and spreading. More than just a salad dressing brand, TOSS is a lifestyle-led food brand with the ambition to become the UK's favourite everyday squeeze. Founded by sisters Sophie and Grace Devlin, TOSS is reimagining a category that has remained largely unchanged for decades, creating convenient, flavour-packed products that make everyday food more exciting.”

In FIGR's words

"TOSS has truly hit the ground running – since launching just six months ago, TOSS has sold more than 10,000 bottles and secured listings with the likes of Selfridges, Holland & Barrett online and 100+ independent retailers. The panic when our first bottle ran out was enough to get us excited about the business! We knew we wanted to be involved as soon as we met Sophie and Grace – two experienced operators with the passion and drive to turn a range of fantastic flavours into a household name.”