Enabler
ⓧ Close Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.

TRUSS powers resale fashion with data-driven, AI-enabled technology.

Founded 2022

Invested 2024

Milestones

Over 1 billion fashion resale datapoints collected
106k+ Instagram followers learning about archival fashion
Secured a £1.1m Innovate UK R&D grant in partnership with Depop and Selfridges

In TRUSS' words

“TRUSS is building the digital backbone for the future of fashion resale. Many of the industry’s inefficiencies stem from a single issue: bad or incomplete product data. We’re on a mission to change that by building millions of product profiles, so that every time a business needs information about a fashion product, they can rely on TRUSS.”

In FIGR's words

“We love fashion but the sector needs to change. We are excited about the growing circular fashion economy, and we believe TRUSS will pave the way for secondhand shopping to become the norm.”