Backing the founders redefining life’s everyday choices
FIGR is a family office fund investing in responsible early-stage consumer businesses.
Switchers
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Enablers
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
Solvers
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
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Switchers
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
-
![]()
Enablers
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
-
![]()
Solvers
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
Latest investment
Premium ready-to-drink tequila cocktails in bold flavours and beautifully-designed formats.
“Wynter and Alice have created something exceptional - not only through the quality of their cocktails, but also through the lifestyle and community they are cultivating around the brand. Their vision goes beyond beverage innovation; it's about experience, aesthetics and culture.”
